Thought leadership

Leslie’s thought leadership has been featured in many elite outlets and forums.

2021World Economic ForumWhy the unconscious is the path of least resistance to eradicating bias in your workplace
2020NewsweekIn Drive to Restart the Economy, Consumers’ Subconscious Might Be Key
2020Scientific AmericanTo Flatten the COVID-19 Curve, Target the Subconscious
2020NBC NewsThe Mr. Peanut Super Bowl commercial lit up Twitter, but it could still backfire
2019Harvard Business ReviewTo Win Support for Your Idea, Think Like a Marketer
2019TEDxChelseaParkVideoThe Hidden Link Between Success and the Subconscious
2019MediaPostLet’s Throw the Idea of Brand Life Cycle Out the Window
2019Knowledge@WhartonCracking the Code on Brand Growth
2018MIT Sloan Management ReviewDon’t Let Marketing Personalization Kill Your Brand

Talks and research

Leslie Zane on the TEDx stage

TEDxChelseaPark The Hidden Link Between Success and the Subconscious

Leslie Zane presenting her research at the American Marketing Association’s Winter Academic Conference — American Marketing Association Presenting her findings at the Winter Academic Conference, 2023

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