Give your audience a new way to understand why people choose.
Check Leslie’s availabilityHer talks hand leaders a practical new playbook for growth, drawn from the same science-backed method behind more than $25B in incremental revenue for Fortune 100 clients.
- 30 years pioneering behavioral science in brand growth
- TEDx speaker, and author of The Power of Instinct
- Yale, HBS, P&G, Ogilvy Award winner
Signature keynotes
Each talk runs 45 to 60 minutes and can be adapted as a 30-minute fireside, a moderated Q&A, a half-day executive workshop, or a virtual session.
The Power of Instinct: How Customers Really Make Decisions
Almost everything in marketing rests on a premise that turns out to be false: that people weigh their options and decide rationally. They don’t. Leslie shows how the instinctive mind actually works, why the brand with the strongest network of positive associations wins before the comparison even begins, and what that means for anyone trying to grow.
Audience takeaways
- Why persuasion underperforms and instinct outperforms
- How to read the web of associations a brand already owns
- The first three moves that shift instinctive preference
Traditional Marketing Is Dead: Breakout Growth Requires a New Playbook
Delivered to the Harvard Business School Women’s Association.
Segmentation, funnels and persuasion were all built for a deliberate, conscious decision-maker who does not exist. Leslie lays out what replaces them, and why the teams chasing their most loyal customers are the ones quietly capping their own growth.
Audience takeaways
- Why targeting the loyal few puts a ceiling on growth
- The case for competing for the entire category, not a segment
- How to brief a team against instinct rather than demographics
Also available
Human Instinct in the Age of AI
As AI reshapes how people discover, compare and choose, what stays stubbornly human? A forward-looking talk on where machine recommendation ends and instinct still decides, and what leaders should build now.
See Leslie on stage
Her TEDx talk, The Hidden Link Between Success and the SubconsciousPast stages
- TEDxChelseaPark
- Yale Center for Customer Insights
- Harvard Business School
- Harvard Business School Women’s Association
- American Marketing Association
- Executive Forum Leadership
What event organizers say
A lively and engaging speaker! Leslie led one of the most fascinating webinars we’ve hosted.
What a great webinar! Lots of insightful content, well presented with lively and clear slides.