How do you get people to choose what you are selling?
In The Power of Instinct, Leslie Zane reveals that to grow a business, sell an idea, or build your personal brand, traditional persuasion tactics fall short.
The new rules of persuasion
People don’t make decisions with their conscious mind, but on instinct.
A hidden network of connections dictates the snap decisions we make.
Finding new customers accelerates growth. Relying on existing ones is a trap.
Emotional stories are not enough to drive trial and long-term brand loyalty.
The Power of Instinct
The New Rules of Persuasion in Business and Life
A masterclass in understanding and leveraging the instinctive mind, this book dismantles traditional notions of consumer behavior and persuasion. Invaluable for CMOs and any leader navigating the future of marketing.
A compelling blend of behavioral science and marketing strategy, this book is a must-read for anyone aiming to create lasting business and brand success.
Michael Platt Director, Wharton Neuroscience Initiative A brain-bending, rule-breaking manifesto that challenges norms and shifts your perspective on the science of persuasion and influence.
Jonah Berger Professor, Wharton If you enjoyed Blink by Malcolm Gladwell and Daniel Kahneman’s Thinking, Fast and Slow, this book is another game-changer that will immediately change how you think and act.
Jim Citrin Leader, Spencer Stuart Board and CEO Practice
- The Wall Street Journal “The key to successful corporate messaging... useful advice.”
- Axiom Awards Bronze medalist, Advertising / Marketing / PR